Caesarstone collaborates with designer Rona Meyuchas-Koblenz for London Design Festival 2015
Caesarstone and Rona Meyuchas-Koblenz from Kukka design will present an exclusive composition of surfaces and tables at the Thirty Four Project installation at TENT London, 24 - 27 of September 2015
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August 2015: The leading manufacturer of premium quartz surfaces, Caesarstone will collaborate with Rona Meyuchas-Koblenz from the British design house Kukka on the creation of the Thirty Four Project at Tent London on view from the 24 – 27 of September 2015. This exhibition promotes Caesarstone’s 2015 Supernatural Series through an innovative re-interpretation of surfaces and tables. These will be presented using the 1141 pure white colour from the colour palette as a primary source of inspiration.
Modern and geometric in their design, the exhibited surfaces and tables are inspired by manufacturing techniques, quartz structure and Caesarstone surfaces. The exhibition's name, Thirty Four, was created in reference to the unique palette of 34 colours within the Caesarstone 2015 Supernatural Series.
Designer Rona Meyuchas-Koblenz, originally inspired by the 1141 colour - the epicenter of the whole collection - was then further captivated by the additional tonalities of the 2015 Supernatural Series colour palette, which she then included in the overall tables and surfaces' composition.
Eli Feiglin, VP marketing of Caesarstone, emphasizes: "Caesarstone continuously aims to inspire and challenge the creative world to use its surface materials in innovative ways. We are proud to be a part of London Design Festival and excited that Rona Meyuchas-Koblenz, once again, chose to use our product in her design".
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NOTES TO EDITORS:
Opening times Tent London:
Thursday 24 September: 10am – 7pm
Friday 25 September: 10am – 8pm
Saturday 26 September: 10am – 8pm
Sunday 27 September: 11am – 6pm
Caesarstone is a publicly traded company on the NASDAQ. The company’s surfaces and products are sold in over 50 countries worldwide. Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With three diverse collections – Classico™, which includes the Supernatural Collection, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of
international quality standards.
About Rona Meyuchas-Koblenz:
Designer Rona Meyuchas-Koblenz started her career in Italy after graduating with a Masters in Industrial design from the SPD and going on to work for various international industrial design consultancies in Milan. In 2000 Rona moved to London and worked at Isometrix lighting & Design as a senior product designer and was responsible for the design and manufacture of custom made lighting products. Some of the projects included Yawatcha Restaurant (FX award), Nobu Restaurants, Hotel Puerta America (winner of best lighting design award 2006), Rosehearty luxury yacht and some private residences. Having designed award winning products for companies such as Leucos, Aldabra, Egoluce, CattelanItalia, M&S, Luceplan and others, Rona’s professional experience in design and manufacturing inspired her to design and make products under her own label. Rona has established her design studio kukkastudio.co.uk in east London in 2007 and released her first batch of products in Milan Salone del mobile. Later that year Rona received recognition of excellence in design from the Israeli government In 2008, Fiera Milano approached Rona to feature her work in the second edition book ‘BOX 40/2’ about emerging young designers under 40 who have contributed to Italian companies. Critical acclaim followed in 2009 and 2010 when rmkdesigno-ce was selected to represent British design at British design embassy events in Milan curated by Paul Smith and La Rinascente. Rona's clients include La Rinascente, URBO, Conran, Paul Smith, Aviv Group, Selfridges, Caesarstone and more to mention. At the beginning of 2010 Kukka™ brand founded kukkastudio, specializing in bespoke made projects and commissions.